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The Multimedia Convergence
Powerful Marketing Strategies combining Print and Web.
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Networking and getting reacquainted with old friends will take place between 7:30am and 8:45am.
At 8:10 am Katharine Grace, Creative Director of Entrenet Communications Inc., will take
20 minutes to explain the how tools that were once used to add "glitz" to your
web site are now essential elements to a modern web presence and can be used
to add a new dimension to your corporate communication strategy.
Canadian companies like Tribute.ca have shown that the web can be a powerful
component in a multi-pronged communication strategy. Using print to drive
their web site, and then using multimedia audio visuals to tell their entire
story on the web, they engage their prospects in interactive, two way
communication. This approach has lead to a huge business success.
The tools and the strategies used by Tribute.ca are not reserved for giant
corporations. The technologies needed to produce effective multimedia
communication campaigns are available even to small businesses. Katharine
will give concrete examples of the types of tools used to produce a
multimedia web presence and how the result can be integrated into your
organization's communication program.
The presentation will be over at 8:30 sharp leaving you time to continue
networking or to get answers to specific questions about your web or
Internet needs.
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Breakfast Date: Wednesday September 24th, 2003
Location: Carlingwood Family Restaurant near north west entrance to Carlingwood Mall
Time: Doors open at 7:30 am, Presentation begins at 8am sharp and ends before 8:20am.
Time is available to chat and meet with new friends and old both before
and after the presentation.
Cost: attendance - free breakfast - $10.00 incl. tip and gratuity
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